GOING SOCIAL: THE CHANGING LANDSCAPE OF ECOMMERCE

GOING SOCIAL: THE CHANGING LANDSCAPE OF ECOMMERCE

Winning the ecommerce game means going social. Social commerce goes beyond facilitating P2P transactions; it scales these transactions using features of social networking platforms, involving entire communities and networks in the purchase journey of a customer. It is this ability to scale online transactions through social connections that makes social commerce powerful. Digital convergence behind…