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1. This US$3.5M pre-Series A round was participated by BRI Ventures, Accel, Insignia Ventures Partners, Patamar Capital, Indogen Capital, and Triputra Agri Group.
2. The funds raised will go towards strengthening Indonesia’s domestic fisheries cold chain networks through FishLog’s ecosystem of services including access to financing and ecosystem partners, anchoring FishLog’s role in the global supply chain as an ecosystem enabler for Indonesia’s fisheries cold chain industry, and developing labor sustainability in the industry through the growth of their own team and FishLog Academy.
3. FishLog primarily activates fisheries coastal areas by establishing FishLog Quality Centers, an offline-online hybrid platform that works with local cold storage partners to provide local stakeholders including fishermen, aggregators, and traders, greater access to buyers by listing their inventory in the FishLog marketplace and digitizing their operation.
4. FishLog has stepped up its team recruiting and expansion. Currently, the company has more than 200 employees. FishLog also contributes to the sustainable development of industry talent through FishLog Academy. This program is built to develop and to have the same standards in this fisheries industry.
5. “Having worked in Indonesia’s fisheries industry for several years, Reza, Abdul, and I have not only seen the potential of Indonesia’s domestic fisheries market but also its value on the global stage, and through FishLog we aim to unlock these global opportunities for Indonesia as well.” – Bayu Anggara

BOGOR, 2 November 2022 – Indonesia fisheries start-up, FishLog, today announced that it has successfully closed its pre-Series A round, with participation from BRI Ventures, Accel, Insignia Ventures Partners, Patamar Capital, Indogen Capital, and Triputra Agri Group.

The funds raised will go towards strengthening Indonesia’s domestic fisheries cold chain networks through FishLog’s ecosystem of services including access to financing and ecosystem partners, anchoring FishLog’s role in the global supply chain as an ecosystem enabler for Indonesia’s fisheries cold chain industry, and developing labor sustainability in the industry through the growth of their own team and FishLog Academy.

“FishLog’s focus on digitizing the fishery supply chain and being a solution to cold storage problems as well as maintaining upstream to downstream logistics distribution from fishery sectors, has already made waves in the way the fisheries are being done in the country. This aligns with the work of Indonesia’s Logistic Agency in maintaining price stability, stock, quality of fishery products, and equitable distribution, as well as implementing a standardized National and International Stock Keeping Unit (SKU) naming system. We are excited to partner with FishLog with the innovative role they are playing in Indonesia’s fisheries industry and support them to continue to focus on the Integrated Supply Chain in the Seafood Industry and expand the digitization of the FishLog ecosystem globally,” explained Markus Rahardja, the Chief Investment Officer of BRI Ventures.

Strengthening Indonesia’s local fisheries industry to unlock global market potential

FishLog Quality Center

Since 2020, FishLog has been driving the improvement of cold storage, processor, and distribution in Indonesia’s fisheries to enable the industry to better meet global supply and demand. FishLog activates fisheries coastal areas by establishing FishLog Quality Centers, an offline-online hybrid platform that works with local cold storage partners to provide local stakeholders including fishermen, aggregators, and traders, greater access to buyers by listing their inventory in the FishLog marketplace and digitizing their operation. FishLog also enables fisheries businesses to maximize upstream-to-downstream operations through its four products: (i) inventory handling, (ii) financing, (iii) B2B Marketplace, and (iv) Cold Storage Digitization.

This Pre-Series A funding will allow FishLog to improve this ecosystem of services further, providing existing players greater access to tools, operating models, and liquidity, as well as enhancing the ability of the industry to process products and SKUs.

Bayu Anggara, the CEO and Co-Founders of FishLog said, “While there is massive global business potential for the Indonesian fisheries sector, it has long been plagued by inefficiencies and fragmentation. It is our mission at FishLog to unlock the selling potential and maximize the storage utility of Indonesia’s fragmented fishing industry, building the best and most affordable way to ensure product and labor sustainability in the industry. Through this funding, we will continue to build the cold chain ecosystem enabler and operating system for the fisheries in Indonesia. Our vision is for all stakeholders in the sector to be able to participate productively in this industry, transacting safely, trusted by and seamlessly integrated with each other.”

Developing Indonesia’s fisheries labor sustainability through its growing team and FishLog Academy

First Batch of FishLog Academy

In achieving its vision for a stronger fishing industry in Indonesia, FishLog recognizes the fact that expanding the industry’s talent pool is the foundation of this endeavor. To that end, FishLog has stepped up its team recruiting and expansion. Currently, the company has more than 200 employees.

In another way, FishLog contributes to the sustainable development of industry talent through FishLog Academy. This program is built to develop and to have the same standards in this fisheries industry. FishLog Academy is an intensive program to produce the best talent in this industry offering professional education, personal development, and guaranteed career opportunities.

Fishlog Academy is committed to strengthening the skills and abilities of future talent in the fishing industry. FishLog Academy focused on 2 programs that will produce competent young talents in the areas of Quality Control and Cold Storage Operations. Those who will immediately get theory and practice directly at FishLog Quality Centers throughout Indonesia. In addition, other programs at FishLog Academy are to prepare talents who are ready to work professionally, and who are competent in the fishing industry. They will be given lessons on Operations & Business Management.

FishLog’s Role in the Global Supply Chain

“Although we have started some pilot trials in the region, our focus for the remaining 2022 will be to secure our position in Indonesia through scaling up our products and creating more strategic collaborations. Having worked in Indonesia’s fisheries industry for several years, Reza, Abdul, and I have not only seen the potential of Indonesia’s domestic fisheries market but also its value on the global stage, and through FishLog we aim to unlock these global opportunities for Indonesia as well. Through Fishlog, we are building the go-to marketplace enabler for all fisheries stakeholders in Indonesia, streamlining their supply chain process to be more efficient and transparent in a more sustainable way. We have built a strong and replicable model throughout Indonesia, we are now initiated to develop the global supply chain,” concluded Bayu Anggara.

Media queries may be directed to:
Galih Husni Fauzan
Head of Marketing, Communications & Partnership, FishLog Email: galih@fishlog.co.id
Mobile: +62 8111 7100 42

About FishLog
Founded in 2020, FishLog is an agri-tech company established by Bayu Anggara, Reza Fahlepi, and Abdul Halim to solve the fragmentation in cold chain fisheries in Indonesia. With their strong background of education from IPB University in the fisheries and livestock supply chain major, as well as years of experience working together in fisheries projects and companies, including export, managing cold storage operations, and consulting on seafood safety standardization, Fishlog’s founders had experienced firsthand the challenges in Indonesia’s fisheries and built up an understanding of the local nuances to navigating the industry.

FishLog as an ecosystem enabler for the fisheries cold chain industry. We empower cold storage warehouses to improve their utility by connecting them with more fishermen and buyers. Streamlining the seafood supply chain across stakeholders. Building efficient processes, fair-trade transactions, and sustainable distribution through technology. We provide digital solutions to fisheries supply chain stakeholders and provide business services that focus on upstream and downstream consolidation and distribution activities. Through its services, FishLog also plans to enlarge its network of fisheries ecosystems by developing partners and strengthening its programs.

The 4 (four) services from FishLog are (i) Inventory Handling, (ii) Financing, (iii) B2B Marketplace and (4) Cold Storage Digitization. Those to help FishLog’s mission of being the enabler of the cold storage industry, provided the processor and distribution in which to meet the global supply and demand.

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