In our 17th edition of AI Notes, we zoom into learnings from the Vietnamese retail investment fintech as they developed VNSC by Finhay, a smart investment platform. Their approach to AI/ML integration was also recently recognized as the Best AI/ML Smart Investment Platform in 2023 by IBS Intelligence.

VNSC by Finhay awarded by IBS Intelligence for their AI Integrations

(1) Bridge the content gap faster and more efficiently.

Finhay developed several features powered by AI, from news summaries and sentiment analysis to stock analytics, but the common thread for all of these is lowering the barriers to quality information. Where platforms like VNSC by Finhay, in developing a digital low-cost stock brokerage, have already democratized access to capital markets, their AI features go one step further in creating a more informed investor community, especially for first-time investors.

VNSC by Finhay’s AI Features L-R: AI Opportunity Tab, AI Stock Analytics, and AI Speed Reporter

(2) AI integration is internal as much as it is external.

Finhay leveraged AI from OpenAI (Chat GPT) to Copilot and Corcel on Bittensor among many other tools to speed up design ideation to fasten the process of producing app updates in sprints. As Huy also shared in our podcast, the engineering team was one of the early adopters of AI in their team, using co-pilots for code optimization.

More on Finhay’s approach to AI tooling on our podcast with CEO and Founder Huy Nghiem

(3) Not just for the sake of AI.

Ultimately, Finhay has continued to invest in AI because it does contribute to their mission of maturing the investor class in Vietnam. Their AI features and AI-driven operations have helped to add more than 15% of new account openings in the market in 2023.

More on Finhay’s impact in Vietnam’s economy on our podcast with CEO and Founder Huy Nghiem.

(4) It would not have been possible without scale and trust

AI capabilities are ultimately built on data and in the fintech world, access to data also means having trusted relationships, with customers, regulators, and industry players. Finhay’s position in the landscape as a fully licensed securities brokerage firm and strong relationships with regulators and funds built over the years since their launch in 2017 have enabled them to effectively integrate AI into their platform.

More on Finhay’s rise to becoming the country’s leading tech-driven investment platform on our 2022 podcast with CEO and Founder Huy Nghiem

(5) There needs to be high perceived value from users.

VNSC by Finhay does not just have the distribution factor (in this case, an already widely used platform), but also feature satisfaction from users (more than 93%).

Learn more on finhay.com.vn.

Check out the platform VNSC by Finhay.