Super initiates donation program for Indonesia’s informal economy #SembakoUntukSedulur4 min read

Super launches campaign to support fellow Indonesians in the informal service sector who lost their sources of income in this pandemic

Based on Indonesia’s Ministry of Manpower data, more than 2 million Indonesians have already lost their jobs in the past two months. Half a million in Indonesia’s informal economy have already lost all of their income, and some of them are now at risk of falling into bankruptcy, especially for those who make a living from daily income such as the hawkers.

To ease the burden of Indonesians going through these difficult times, social commerce platform Super launched #SembakoUntukSedulur (Basic Food for Fellow Persons) by donating essential food packages to hawkers around East Java.

Through www.sembakountuksedulur.com, donors can choose a few options to donate from Rp. 100.000,- (USD 6.8) per food aid package in cash. Each food aid package will include 5kg of rice, 1 liter of oil, 5 instant noodles, and 10 packs of instant coffee. Super App will convert donations into packages of basic food and daily groceries for people like hawkers, waste pickers, daily laborers, and those who lost their jobs.

How to donate

Head to http://www.sembakountuksedulur.com/donate.html

  1. Enter your name, email, and mobile number under #1
  2. Select how many packs you’d like to donate and/or the amount you’d like to donate under #2
  3. Click on “Betul, Bayar Donasi” button under #3 which will lead you to checkout with your debit/credit card information through Xendit.
  4. You will redirected to a confirmation page with a link to the Xendit invoice page. 
  5. Click on “Betul, Bayar Donasi” button or use the link to go to the Xendit invoice page where you enter your card info / bank transfer and complete the donation.

Check your donation under “Donatur” on the home page.

Official Press Release

Covid-19 pandemic has brought a significant impact on everyone in society. Based on the Ministry of Manpower’s data, more than 2 million Indonesians have already lost their jobs in the past two months. Also, half a million people in Indonesia’s informal economy has lost all of their income, and some of them are now at risk of falling into bankruptcy, especially for those who make a living from daily income such as the hawkers.

Super App recognizes the urgency to ease the burden on the underprivileged people through a charity program named “Sembako Untuk Sedulur” (Basic Foods for Our Fellows).

The hawkers are one of the forgotten communities we need to look out during this tough time. They are unable to work and forced to stay at home without any earnings,” said Aimi, Head of Retail and Marketing of Super App.

Super App is an agent-led social commerce platform that empowers community leaders to become retailers who sell basic necessities and FMCG within their communities. Super App commits to supplying economical goods to the agents and to simplifying the supply chain. The company’s vision is to empower equality in the economy through distribution across Indonesian tier 2 and tier 3 cities, as well as Indonesian rural areas.

Through www.sembakountuksedulur.com, Super App accommodates everyone to contribute by donating essential food packages to the hawkers around East Java. On the website, donors can choose a few options to donate from Rp. 100.000,- (USD 6.8) per food aid package to cash. Each food aid package will include 5kg of rice, 1 liter of oil, 5 instant noodles, and 10 packs of instant coffee. Super App will convert the donation into packages of basic food and daily groceries for people like hawkers, waste pickers, daily laborers, and those who lose their jobs.

Aimi, as the Head of Retail and Marketing of Super App, hopes that the donation via www.sembakountuksedulur.com will reach 1 billion rupiahs in July.

With the donation, we are going to allocate gradually and first will be given during Eid Al-Fitr, the spirit of festivity on Eid Al-Fitr, which a lot of people cannot celebrate by going home to their hometown is unfortunate but necessary to curb the spread of coronavirus. So hopefully, by sharing and distributing food aid, we can show our support”.

Since its launch in January 2019, currently, Super App has had 5,000 agents and 250 hubs – called Super Centers. It aims to acquire 10,000 agents and 2,000 Super Centers by the end of this year.

In April 2020, Super App has distributed more than 700 food aid packages, which include 3.5 tons of rice, 700 liters of oil, 35,000 instant noodles, and 70,000 packs of instant coffee to hawker communities and low-income households around Surabaya.

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