“We would like to see PayFazz as the Google Play of financial services for rural people. That’s how we evolved from the bill payment agent network to finally become the go-to agents for every financial service.”
Behind every product is a story of translating business into product. In our second edition of product leaders, we explore what it takes to craft these stories, with Payfazz co-founder and CPO Jefriyanto Jefriyanto and Aspire Head of Product Damien Passavent.
“We think e-commerce will go from the eBay days to the Amazon days, you know, small seller centric to bigger seller centric over time.”
“There’s definitely a very clear value chain to the consumer finance business…now possible to do through purely digital means…If you execute on them, well, then you can ultimately build a very profitable proposition.”
COVID19 has put the pedal to the metal for the digital transformation of formal education, but an impactful and profitable intervention by edtechs requires a mastery of how students learn and the gaps that traditional platforms are not able to fill.
“The social commerce market in Indonesia is massive compared to any third-world country…In the next three to five years there’s going to be four to five kingdoms of social commerce, and we’re going to be one of them.”
Seven pieces of advice from product leaders on developing effective experiments: A guide for Southeast Asian founders to product development
“What we see is convenience means higher engagement. If you could [make] the product easier to use [or] more joyful to use, it will make the users use the products more.”
“The beauty of B2B is that it is in such an infancy stage, where the future technology is actually first being implemented on the consumer front.”
The digitalisation rush in Southeast Asia has been around for some time and has now been accelerated by COVID19, but the disparities remain in internet access and experience for the region.
Product Leaders 2: Translating business into product 
Bill Roosman
Joolin Chuah
Kevin Peterson
Linh Pham
Linh Nguyen
Minh Hoang
Paulo Joquino
Rousyan Fikri
Samir Chaibi
Tengjen Ang
Yinglan Tan