Wed. Sep 23rd, 2020

Leading the future of startup marketing with Carro Group CMO Manisha Seewal Part 2

“As the customers’ choices become more practical, advertising, communications, and strategy also have to follow suit to become a lot more practical. The moment we are seen as an indulgent brand that doesn’t speak the same lingo as a customer, they will immediately cut us off.”

Beyond the crisis, Southeast Asia’s venture capital gearing for the “exit” line

Our take on Southeast Asia’s venture capital landscape this year, and how the current crisis, combined with various strategies early-stage VCs have been employing, will shape outcomes for the region’s startup ecosystem.