Entrepreneurs can come from anywhere, but it always starts with a choice. In this mini-webtoon, we explore the choice behind the origins of Pinhome, a proptech company founded in 2020 that has since impacted the lives of millions of first time homebuyers in Indonesia.

It is a choice made by two early leaders from Gojek who had left their mark on the company and were looking to strike their own path by solving a problem close to their heart.

Disclaimer: Events portrayed in this webtoon do not reflect actual events. These are artistic interpretations based on the podcasts recorded and produced on On Call with Insignia Ventures. 

Note: This webtoon was created with Canva’s AI tools.

Dive deeper into the Pinhome story on our podcasts

1. 2020: Graduating From Gojek Executive To Proptech Startup Founder
2. 2021: The New Wave Of Innovation In Indonesia’s Property Industry And Building The Country’s Largest Property Transaction Platform
3. 2022: Indonesia’s Largest Full Stack Property Platform On Data, Mortgage, Agents, Economic Resilience, And Relentless Prioritization
4. 2023: How Indonesian Proptech Pinhome Is Changing The Lives Of Millions Of First-Time Homebuyers