JJ Chai is the co-founder and CEO of Rainforest, Asia’s leading ecommerce brand aggregator. Rainforest acquires consumer ecommerce brands, providing entrepreneurs a healthy exit, and invests into the acquired brands to grow them globally. Prior to founding Rainforest, JJ advised startups founders in the scale-up stage, as xto10x’s SE-Asia’s Chief Executive. He previously worked with the founders at Carousell to scale up from a pre-revenue startup to become SE-Asia’s largest online classifieds platform. At Carousell he led up various portfolios across international expansion, revenue, growth and strategy.