Konvy’s management team: Co-founder Leon Huang, MD Pornsuda Vangvidhayakul, COO Mia Chou, CEO and co-founder QingGui Huang, CFO Chris Lin, and CCO Jeng Chyi (JC) Chen

Bangkok, Thailand – May 12, 2026 – KONVY PTE. LTD. (“Konvy”), Southeast Asia’s leading omnichannel beauty and personal care platform, today announced the successful close of its USD 22 million Series B funding round, led by Cool Japan Fund Inc. (CJF), with participation from existing investors among them Insignia Ventures Partners.

The new capital will support Konvy’s next phase of growth, focused on regional expansion across Southeast Asia, scaling private label brands, and strengthening its position as the leading gateway for international beauty and lifestyle products in the region.

Konvy has established a market-leading position in Thailand, with a strong presence across e-commerce, marketplaces, social commerce, and offline retail. With over 20,000 products from more than 1,000 brands, Konvy is widely recognized as one of the most influential beauty and personal care platforms in the country.

Building on this foundation, Konvy is expanding its operations in the Philippines and Malaysia, leveraging a proven omnichannel model that integrates marketplaces, social commerce, and localized marketing. These markets represent a significant growth opportunity, supported by rising middle-class consumption and increasing demand for curated, high-quality beauty products.

Together with CJF, Konvy will further strengthen its role in curating, localizing, and scaling Japanese beauty and health brands for Southeast Asian consumers. By combining Konvy’s deep local market expertise and distribution capabilities with CJF’s strategic support and network, the partnership aims to accelerate the growth of Japanese brands in an increasingly competitive regional landscape.

See CJF’s press release

In parallel, Konvy continues to deepen its partnerships with leading regional and global beauty brands through a combination of exclusive distribution agreements. By leveraging its proprietary consumer insights, omnichannel distribution network, and localized marketing capabilities, Konvy enables partner brands to scale efficiently across Southeast Asia while strengthening brand equity and consumer engagement in each market.

“Closing our Series B marks an important milestone for Konvy,” said Qinggui Huang, Group CEO of Konvy. “We have built a strong leadership position in Thailand, and we are now focused on scaling that success across Southeast Asia. With CJF as our lead partner, we are uniquely positioned to bring high-quality Japanese brands to the region while continuing to grow our own portfolio of private label products.”

About Konvy

Founded in 2011, Konvy is a leading omnichannel distributor and retailer of beauty and personal care products in Southeast Asia. The company operates across Thailand, Malaysia, and the Philippines through a combination of its own e-commerce platform, leading marketplaces, social commerce channels, and offline retail stores.

For more information, visit: https://www.konvy.com/