Jakarta – 8 February 2022: Tentang Anak, Indonesia’s fastest-growing and first tech-enabled all-in-one parenting ecosystem, announces the launch of its mobile app. Two months after its app release, Tentang Anak reached rank #3 on App Store (Education) and #4 on Play Store (Parenting). This app launch follows an undisclosed seed round from Insignia Ventures and […]

L-R: Tentang Anak co-founders pediatrician Dr. Mesty Ariotedjo and Tokopedia alum Garri Juanda

Pediatrician and Tokopedia alum couple launch app to build Indonesia’s first digital, all-in-one parenting ecosystem; closes seed round with Insignia Ventures and prominent angel investors

Jakarta – 8 February 2022: Tentang Anak, Indonesia’s fastest-growing and first tech-enabled all-in-one parenting ecosystem, announces the launch of its mobile app. Two months after its app release, Tentang Anak reached rank #3 on App Store (Education) and #4 on Play Store (Parenting). This app launch follows an undisclosed seed round from Insignia Ventures and prominent angel investors including Mohammed Alabsi (former CTO of Bukalapak, XA Network, and Insignia Ventures alumnus), Tokopedia CTO Herman Widjaja, Kopi Kenangan CMO Cynthia Chaerunnisa, and Flip COO Gita Prihanto. This round of funding will go towards expanding the content and services on its newly-launched app and building out its team.

Tentang Anak App

Tentang Anak, which translates to “About Children”, was founded in 2020 by pediatrician Dr. Mesty Ariotedjo and Tokopedia alum Garri Juanda. Mesty is currently a graduate student at Johns Hopkins Bloomberg School of Public Health and the recipient of Harvard T.H. Chan Fellowship Award. She was also included in Forbes Asia’s 30 Under 30 and a member of the World Economic Forum. While Mesty brings her medical expertise and network to Tentang Anak and Garri brings his 11 years of tech experience in product, growth, and M&A to the table. He previously oversaw Tokopedia’s marketplace, adstech, and logistics business verticals; and was one of Rakuten Japan’s first non-Japanese product managers. Garri earned his MBA from Harvard Business School.

Co-founder and CEO Dr. Mesty shares how Tentang Anak was born out of her and Garri’s firsthand experiences raising a family. “We were fortunate to already have a background in pediatrics and friends who are child care experts, however many parents in Indonesia do not have direct access to child growth experts. This inspired us to form an ecosystem that can bridge millions of parents in Indonesia to best in class experts in children growth. We envision Tentang Anak to be the leading and most trusted one-stop platform for all parents’ needs in Indonesia. We are already seeing high engagement from our growing community of parents who value the trustworthy content and community we have built, and we believe that our community can benefit more from a full-stack ecosystem of services around parenting.”

Tentang Anak’s app currently provides holistic services in the form of personalized child stimulation activities, nutritional menus, growth trackers, free consultations, and community engagement for Indonesian parents on everything child development, especially for children from 0 to 5 years old. The app’s features highly curated information from Tentang Anak’s network of pediatricians, psychologists, child educators, financial planners, and obgyns. Tentang Anak also has amassed more than half a million social media followers across different platforms and become Indonesia’s #1 most followed TikTok parenting account.

Tentang Anak Team

Tentang Anak commits to provide access to parenting knowledge from best in class experts and to the best products for 80 million children in Indonesia, so that future Indonesian generations can reach their optimal growth potential even from their early age. Tentang Anak will add more verticals, aiming to provide a seamless commerce journey through its app in the coming months.

Yinglan Tan, founding managing partner of Insignia Ventures Partners, emphasizes the key role of trust to build a strong ecosystem for parenting. “In Southeast Asia’s internet economy, we are seeing the rise of verticalized platforms and communities around specific needs of consumers. Parenting is one such area where we see the value of a verticalized platform, and we see in Tentang Anak a strong foundation of trust critical to become the leading parenting platform in Indonesia. This comes from the founders’ strong, complementary and relevant backgrounds in pediatrics and product growth, their network of respected professionals in key areas of parenting, and their growing team of unicorn alumni who have experience in scaling these consumer-focused ecosystems. We look forward to working with Mesty, Garri, and their team at Tentang Anak as they leverage these strengths to become Indonesia’s leading all-in-one parenting ecosystem.”

Apart from being the first pediatrician founded parenting startup, Tentang Anak also recently welcomed the current President of Indonesia’s Pediatric Society (IDAI), Dr. Piprim Basarah Yanuarso, Sp.A(K), and the former President of IPS, Prof. Dr. dr. Hardiono D. Pusponegoro, Sp.A(K), to its advisory board.

“I am very humbled to be part of the Tentang Anak team as an advisory board in order to create better parenting education for Indonesian parents. In realizing this, it takes a lot of cooperation from various parties, including the government, the private sector, and even individuals to ensure that our future generation can grow optimally in the midst of an uncertain situation like today.” said Prof. Dr. dr. Hardiono D. Pusponegoro, Sp.A(K). “I really appreciate what is being built at Tentang Anak, to present good parenting patterns and according to the recommendations from Indonesia Pediatrics Society.” added Dr. Piprim Basarah Yanuarso, Sp.A(K)

About Tentang Anak

Tentang Anak is Indonesia’s fastest growing parenting tech company, providing a one stop solution child development ecosystem, combining Indonesia’s best pediatric and early childhood development practitioners to provide curation of science-backed products and services for children’s physical and mental development.

About Insignia Ventures

Insignia Ventures Partners is an early-stage technology venture capital firm partnering with unstoppable founders to build great companies in Southeast Asia. Since 2017, we have invested in 70+ emerging technology companies across industries and geographies in the region, including unicorns Carro, Ajaib, GoTo, and Appier, and category leaders including Payfazz, Shipper, tonik, and Flip. We partner early with founders and support them from seed through growth stage as their companies create meaningful impact for millions of people in Southeast Asia and beyond. With our team of 30+ investment and operating professionals who bring together decades of experience and proprietary networks, we equip our founders with the tools they need for growth. Learn more on our website and Insignia Business Review. Follow us on LinkedIn, Instagram, and Twitter.


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